ArtEye Software Solutions was started by Ajit Maheshwari (Ceramic 2009) while being a student at IIT (BHU), Varanasi along with some other students. It was the first start-up to be incubated at Technology Business Incubator of MCIIE. The company worked with a vision of developing good quality educational products by leveraging technology.
Under the mentorship of Prof. P.K. Mishra & Dr. Pradeep Srivastava and other resources of TBI, we developed e-learning content for K-12 segment. We also developed Enterprise Resource Planning software and educational content for educational institutes, especially for schools to enhance learning process and simplify management activities. The content was developed by a team of students of IIT (BHU) who worked on a part time basis and as interns during summer vacations. We worked closely with several schools, colleges and test preparation institutes for betterment of its products. Some of the clients were KDMA School, Kanpur; Pie Education, Delhi; Axis Group of Colleges, Kanpur; Bansal Group of Institutes, Bhopal and The Palladian House, Indore. Several industry experts were impaneled for guidance and mentorship. This was very helpful for product development.
In order to commercialize the products efficiently and reach out to the masses, after graduating from TBI, ArtEye merged with Designo Media Works (I) Pvt. Ltd., a company based out of Nagpur and having good infrastructure and man-power. The product was branded as eTeach. This new association helped us develop an online test platform and delivery mechanism for content. We are the first company in India to sell e-learning content in retail market in such a secure and versatile manner. We developed a security mechanism to avoid piracy. We provide online download as well as offline access of our content to our registered students. We developed Android, Windows and iOS apps for content access in order to achieve maximum reach. We are also adding new subjects and boards to our content portfolio.
The product was finally launched in the retail market on 20th October 2012 in an event in Nagpur. Prof. P.K. Mishra blessed us with his presence as the chief guest of this event.
A major breakthrough was achieved with weeks of launch of eTeach in the form of collaboration with iBall. iBall is one of the biggest Indian IT companies. We launched the first educational tablet PC “Edu-Slide” of K-12 segment with them on 14th March 2013. The tablet hardware and distribution network is taken care of by iBall and we provide the content, tests, technical support and training. Edu-Slide has been very successful in terms of sales and market response.